Professor of Marketing appointed to the Academic Department of Management Sciences at PUCP. Ph.D. candidate in Strategic Management from the Consortium of Universities of Peru (PUCP, UP, UL, UPCH). Master in Marketing from ESAN, Bachelor's in Marketing and Bachelor of Science in Business Administration from UPC. Master in Marketing Science from ESIC and Specialization in Design Thinking from the University of Salamanca, both in Spain.

Professional experience leading marketing management in service-sector companies, focused on maximizing user satisfaction through experience management.

Conducts research and teaches topics related to organizational management, strategic marketing, and services marketing.