AI for Communications

Debates Contemporáneos en Comunicación 2

(Este curso se dictará en inglés).

The course will introduce students to the general context of generative and nongenerative artificial intelligence (AI). It will provide a strategic overview of how national and international teams have used AI in journalistic (news and investigative), digital marketing, and audiovisual projects. Cross-cutting themes include the creation of digital products, audience management, content marketing, social media opportunities and big data.

We will review emerging trends in the use of AI for the creation of digital content and reflect on the ethical criteria required. We will delve into the use of Perplexity, ChatGPT and Claude, as well as the trained use of effective prompts, and other AI tools to concretize the production of text, images, video and audio. In addition, the dynamics of collaborative work with specialists in the use of Python and user interfaces for the creation of digital products will be explored.