En el semestre 2023-1, estos serán los tres cursos internacionales a dictarse de manera online, enfocados en temas de Gestión:
Learning From Institutional Disruptions and Crisis: Towards Sustainability and Resilience
Curso a dictarse en inglés
Docente: Elizabeth Moore
Elizabeth M. Moore (PhD, Northeastern University, US) is an Assistant Teaching Professor and Assistant Group Chair of International Business & Strategy at the D’Amore-McKim School of Business, Northeastern University. Further, she is the Director of Resilience Research and Network Collaboration at the Global Resilience Institute also at Northeastern. Additionally, she is an associate fellow at the Center for Emerging Markets (Northeastern University) and a Global Studies Fellow at the University of Victoria. Her research, which has won numerous awards at top management and business conferences, focuses on formal and informal entrepreneurship, corporate social responsibility, institutional changes, institutional disruptions, transnational institutions, pro-market reforms, firm performance, emerging market firms, global strategy, and international organizations.
Sumilla del curso
The COVID-19 global pandemic, and other major disruptions, has demonstrated a serious need for a richer understanding and a better practical application of the intersection of business strategy, sustainability, and community resilience. This can be seen from a practitioner lens and a scholarly lens as attention on corporate social responsibility (CSR) and community resilience has increased significantly in the past decade. Thus, it is apparent that there is a need to build a cohort of students (and eventually managers and CEOs) that have a deep understanding of resilience, sustainability, and the vital role that domestic and multinational firms play. The purpose of this course is to understand the nexus between sustainability and resilience and to analyze how different types of institutional disruptions impact firm-level strategy. The main objective of the course is for students to understand why sustainability and resilience is important and how firms can build it. By focusing on the COVID-19 pandemic and other major institutional disruptions, students will gain practical and experiential knowledge on how to apply theories of resilience to firm strategy across different country contexts.
Código y Horario
1GES75 – Del 13 al 18 de marzo de 2:00 a 4:40 p.m.
Envisioning and Realizing Sustainable Business Futures
Curso a dictarse en inglés
Docente: Marina Schmitz
Marina Schmitz serves as Senior Consultant/CSR Expert at Polymundo AG and also holds a position as Researcher and Lecturer at the Coca-Cola Chair of Sustainable Development at IEDC-Bled School of Management in Bled, Slovenia. She draws on several years of work experience as a Lecturer, Research Associate, and Project Manager at the Center for Advanced Sustainable Management (CASM) at the CBS International Business School in Cologne, Germany. Marina is passionate about challenging the status quo of how we understand and teach economy and management-related content to our students. To accomplish this goal and to create a more inclusive and sustainable society and business environment, she seeks the exchange with fellow educators and practitioners.
Sumilla del curso
The course will provide a holistic picture of current social and ecological challenges as well as their implications for business sectors in the future. Through analyzing developments and trends as well as through creative methods (e.g., solarpunk role play and futures literacy approaches), students will develop future scenarios for business sectors and explore possible and desirable futures. The teaching format aims to sensitize students towards the importance of clear visions for possible futures and the creation of compelling narratives for sustainable business development through the exploration of these future scenarios and visions. Through analysis of retropolation and backcasting tools, students will then develop strategic implementation pathways for the respective business sectors.
Código y Horario
1GES77 – Del 13 al 18 de marzo de 9:00 a 11:40 a.m.
Gestión de marcas: Creación y desarrollo de marcas influyentes
Curso a dictarse en español
Docente: Juan Carlos Sosa
El Dr. Juan Carlos Sosa Varela es Decano de la División de Negocios, Turismo y Emprendimiento de la Universidad Ana G. Méndez y es Catedrático de Negocios Internacionales y Mercadeo. Por seis años, fue el decano de la Escuela de Negocios y Empresarismo de la Universidad del Turabo, ahora recinto de Gurabo. Además, ha sido profesor visitante en escuelas de negocios de Europa, América Latina e India.
El Dr. Sosa tiene un Doctorado en Negocios Internacionales de la Universidad de Puerto Rico y estudios postdoctorales en Maastricht School of Business de Holanda.
Sumilla del curso
¿Qué marcas te hacen feliz? ¿Qué te atrae de estas marcas? ¿Cómo las empresas crean experiencias a través de marcas de productos y servicios? ¿Cómo una marca puede desarrollar una relación con el consumidor? Este curso toma un enfoque centrado en el cliente para explorar tales preguntas con el objetivo de identificar los ingredientes para construir y administrar marcas que inspiran y que establecen una relación duradera con los consumidores. Con un enfoque multidisciplinario, que toma en consideración la psicología, el diseño, la neurociencia, la sociología y el marketing, este curso analiza estrategias de la vida real utilizadas por los profesionales de marketing para crear, nutrir, revitalizar y liderar marcas exitosas. El desarrollo de marcas puede ser aplicado a distintos niveles, desde el desarrollo de una marca personal hasta la gestión estratégica de ideas, productos, servicios y organizaciones. Los estudiantes aprenderán a conceptualizar, diseñar y medir el desarrollo de una marca, y a través de estudios de casos obtendrán experiencia en la toma de decisiones estratégicas y tácticas en la gestión de estas. El curso utiliza una combinación de conferencias, casos y ejercicios que ayudarán a cumplir los objetivos de aprendizaje.
Código y Horario
1GES04 – Del 13 al 18 de marzo de 6:00 a 8:40 p.m.
